Soft Services

Direction
Photography
Styling
Prop Sourcing

Soft Services briefed four products: Buffing Bar, Smoothing Solution, Carea Cream, and Comfort Cleanser. I developed a color story for each, studying the hue of the product itself and sourcing props to build around it, supplemented from my own collection. I titled the series Color Portraits. Each portrait was printed on paper and scanned before sharing both versions with the client.